Thinking Like a Business Owner Not A Consumer

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Today I had an interesting thing happening to me I would write about. Discussing a business with a friend of mine I discovered that the only reason why he was not going to join a particular business was the fact that he did not like the taste of the product involved in that kind of business opportunity.
I would like to address this today because I’m quite convinced that this is a kind of foolishness that a lot of people have. I’m also convinced of that fact that one should be able to overcome that kind of foolish perception. Here is what I mean:
When you are  looking at participating in a business, therefore in something which is designed to provide you some extra income and ultimately financial freedom, you don’t want to filter that decision based on what your tongue is telling you, do you?

On the other hand, I surely do understand why he tends to think in such direction. Like many others, he’s got that voice inside telling him “you have to believe in the product in order to sell the product”.
Let me be blunt regarding this assumption by saying that it’s just not smart to see things in this way! It’s not smart business too!

Let’s assume that you don’t like McDonalds. I mean the restaurant chain McDonalds. Well, I don’t like most part of the food being sold there, neither the way most of it taste nor the implications it could have on my health. But I can guarantee you one thing: If I had the money to own a McDonalds franchise I not only would buy one but I would also never walk into my own restaurant in order to food there! That’s because it is not about ME! It’s about the fact that I know that McDonalds would nearly guarantee my success just because of its most successful franchise concept – worldwide!

In fact, if you do a bit of research you’ll find that Mr. Raymond Albert Kroc – “Ray Kroc” – wasn’t thinking about selling burgers, fries and shakes when he set up his first McDonald’s restaurant. The truth being he was selling a SYSTEM to Business Owners. It is the SYSTEM to produce results that matters, not how i.e. the food tastes and whoever thinks otherwise is thinking like a consumer not like a businessperson.

A completely different thing would be stocking someone’shelfs at home with some kind of product intended to be consumed by his/ her own family. In this case, of course, the way the products taste and other different aspects do matter. When it comes to business, it does NOT. The key question being can this business generate me money? If the answer should be YES then I would recommend to everybody I know not to make a foolish decision based on what someone’s tongue has to say!

Just think like a business owner and you go much, much further. When looking for a solution that will create lasting results in your life, you’ve got to think like a business owner, not like a consumer. THAT alone will be a solid brick in the process of building up your prosperity.

That was just a thought for the day my friends! I’ll see you at the top, and if you haven’t already, check out my famous MLM Training! Thanks for visiting!

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